The project consists of an immersive Twitch experience for the Cannes Festival of Creativity 2023.
Breakthrough design and technology
A groundbreaking and technological design, with a route full of interactive games for the attendees. Using live tools to broadcast exclusive content and allow audience participation. The aim was to create a unique and memorable experience that reflects the creativity and latest technological trends of the brand.
A stand that fuses sustainability and innovation, exploring the future of retail with smart solutions, responsible materials and a holistic vision of experiential design.
Reuse
to promote the circular economy
Natural materials
not treated with toxic or harmful substances
Recycled elements
with Cradle to Cradle certificates
Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025
Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025
An iconic space that embodies Amazon's leadership in innovation, sustainable design and brand experience. Where technology, aesthetics and vision merge to transform the future of global retail.