Beter

CLIENT: BETER | INFARMA 2026

Beauty, personal care, and brand experience in an environment designed to connect with the pharmacy channel. At Infarma 2026, we developed a dynamic and welcoming space for Beter, conceived to showcase its product universe through a clear, functional visual proposal aligned with everyday well-being.

Stand de Beter en Infarma 2026
Stand de Beter en Infarma 2026

Design and experience to bring beauty closer to the pharmacy environment. Beter at Infarma 2026.

A project that transforms Beter's identity into a fresh, accessible and recognisable physical experience within the pharmaceutical context. Through a space designed for discovering, exploring and interacting with the product, we help build a brand presence consistent with its vision of personal care, beauty and daily well-being.

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Sustainability Criteria

A stand that fuses sustainability and innovation, exploring the future of retail with smart solutions, responsible materials and a holistic vision of experiential design.

Reuse

to promote the circular economy

Natural materials

not treated with toxic or harmful substances

Recycled elements

with Cradle to Cradle certificates

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Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025

Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025

An iconic space that embodies Amazon's leadership in innovation, sustainable design and brand experience. Where technology, aesthetics and vision merge to transform the future of global retail.

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