Mobility, urban services, and citizen experience in a space designed to communicate the city through its daily management. At SCEWC 2025, we developed a clear and approachable institutional presence for BSM, conceived to highlight its role in Barcelona's evolution into a more connected, efficient, and people-oriented environment.
A space to connect urban management, mobility, and city life. BSM at SCEWC 2025.
A project that transforms BSM's identity into a physical, organised, accessible experience, representative of its direct link with Barcelona. Through a space designed to inform, welcome and generate conversation, we accompany the entity in creating a presence capable of conveying proximity, public service and urban vision within the international framework of SCEWC.
A stand that fuses sustainability and innovation, exploring the future of retail with smart solutions, responsible materials and a holistic vision of experiential design.
Reuse
to promote the circular economy
Natural materials
not treated with toxic or harmful substances
Recycled elements
with Cradle to Cradle certificates
Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025
Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025
An iconic space that embodies Amazon's leadership in innovation, sustainable design and brand experience. Where technology, aesthetics and vision merge to transform the future of global retail.