Uruguay

CLIENT: URUGUAY | FITUR 2026

Nature, culture, and hospitality in a space designed to convey the essence of a destination with its own identity. At FITUR 2026, we shaped a warm, open, and evocative presence for Uruguay Natural, conceived to bring visitors closer to the country's richness through a serene, authentic, and memorable tourist experience.

Stand de Uruguay en FITUR 2026
Stand de Uruguay en FITUR 2026

A space to feel the calm, territory, and authenticity of the destination. Uruguay Natural at FITUR 2026.

A project that transforms the "Uruguay Natural" identity into a physical experience capable of connecting landscape, culture, and lifestyle. Through a space designed to welcome, inspire, and generate a desire for travel, we support the country brand in creating a coherent, approachable, and recognisable presence within the international FITUR environment.

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Sustainability Criteria

A stand that fuses sustainability and innovation, exploring the future of retail with smart solutions, responsible materials and a holistic vision of experiential design.

Reuse

to promote the circular economy

Natural materials

not treated with toxic or harmful substances

Recycled elements

with Cradle to Cradle certificates

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Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025

Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025

An iconic space that embodies Amazon's leadership in innovation, sustainable design and brand experience. Where technology, aesthetics and vision merge to transform the future of global retail.

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