AMB | SCEWC 2024 Barcelona | 120 m²

CLIENT: AMB | SCEWC 2024

Territory, urban management and metropolitan vision within the framework of the smart city. At SCEWC 2024, we created an institutional and open space for AMB, designed to bring visitors closer to their role in the transformation of the metropolitan area through a clear, functional presence aligned with current urban challenges.

A space to connect city, territory and metropolitan transformation. AMB at SCEWC 2024.

A project that transforms AMB's public identity into an ordered, accessible, and representative physical experience of its role as a key player in the evolution of the metropolitan territory. Through a space designed to communicate, welcome, and foster dialogue, we accompany the institution in creating a presence capable of conveying urban leadership, public service, and a vision for the city.

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Sustainability Criteria

A stand that fuses sustainability and innovation, exploring the future of retail with smart solutions, responsible materials and a holistic vision of experiential design.

Reuse

to promote the circular economy

Natural materials

not treated with toxic or harmful substances

Recycled elements

with Cradle to Cradle certificates

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Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025

Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025

An iconic space that embodies Amazon's leadership in innovation, sustainable design and brand experience. Where technology, aesthetics and vision merge to transform the future of global retail.

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