ABB

CLIENT: FIRA BARCELONA | ABB 2023

We created an innovative stand that reflects your commitment to sustainable urban mobility. A modern and attractive design, with colours and graphics that convey the idea of a smart and sustainable city.

Cleanliness and modernity

The brand's signature red colour highlights the key elements. A stand with open and well-lit spaces, allowing for an interactive and welcoming experience for visitors.

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Sustainability Criteria

A stand that fuses sustainability and innovation, exploring the future of retail with smart solutions, responsible materials and a holistic vision of experiential design.

Reuse

to promote the circular economy

Natural materials

not treated with toxic or harmful substances

Recycled elements

with Cradle to Cradle certificates

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Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025

Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025

An iconic space that embodies Amazon's leadership in innovation, sustainable design and brand experience. Where technology, aesthetics and vision merge to transform the future of global retail.