AMB

CLIENT: BUILD UP | FIRA BARCELONA

EXPOSITOR: AMB | SCEWC 2025

City, territory and metropolitan management in a space designed to communicate vision, public service and urban transformation. At SCEWC 2025, we developed a clear and contemporary institutional presence for AMB, conceived to bring visitors closer to its role in the evolution of the metropolitan area and in the construction of more connected, efficient and liveable cities.

Stand de AMB en SCEWC 2025
Stand de AMB en SCEWC 2025

A space to shape the city's metropolitan vision. AMB at SCEWC 2025.

A project that translates AMB's identity into an organised, accessible, and relevant physical experience aligned with the current challenges of the urban territory. Through a space designed to inform, welcome, and generate conversation, we support the institution in creating a presence capable of conveying leadership, closeness, and commitment to a more cohesive metropolis.

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Sustainability Criteria

A stand that fuses sustainability and innovation, exploring the future of retail with smart solutions, responsible materials and a holistic vision of experiential design.

Reuse

to promote the circular economy

Natural materials

not treated with toxic or harmful substances

Recycled elements

with Cradle to Cradle certificates

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Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025

Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025

An iconic space that embodies Amazon's leadership in innovation, sustainable design and brand experience. Where technology, aesthetics and vision merge to transform the future of global retail.

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