Beauty, personal care, and brand experience in an environment designed to connect with the pharmacy channel. At Infarma 2026, we developed a dynamic and welcoming space for Beter, conceived to showcase its product universe through a clear, functional visual proposal aligned with everyday well-being.
Design and experience to bring beauty closer to the pharmacy environment. Beter at Infarma 2026.
A project that transforms Beter's identity into a fresh, accessible and recognisable physical experience within the pharmaceutical context. Through a space designed for discovering, exploring and interacting with the product, we help build a brand presence consistent with its vision of personal care, beauty and daily well-being.
A stand that fuses sustainability and innovation, exploring the future of retail with smart solutions, responsible materials and a holistic vision of experiential design.
Reuse
to promote the circular economy
Natural materials
not treated with toxic or harmful substances
Recycled elements
with Cradle to Cradle certificates
Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025
Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025
An iconic space that embodies Amazon's leadership in innovation, sustainable design and brand experience. Where technology, aesthetics and vision merge to transform the future of global retail.