Cohere

CLIENT: BUILD UP | FIRA BARCELONA

EXPOSITOR: COHERE | MWC 2026

Artificial intelligence, data, and business technology in a space designed to showcase the potential of advanced digital solutions. At MWC 2026, we shaped a precise, contemporary, and professional environment for Cohere, conceived to project their role in the global AI ecosystem and facilitate a clear, sophisticated, and dialogue-oriented brand experience.

Stand de Cohere en MWC 2026
Stand de Cohere en MWC 2026

A space for bringing artificial intelligence closer to the business world. Cohere at MWC 2026.

A project that transforms Cohere's technological identity into a physical experience capable of conveying clarity, confidence, and vision in a highly competitive environment. Through a space designed to explain, connect, and generate conversation, we accompany the brand in creating a memorable presence that translates the complexity of artificial intelligence into an accessible, elegant, and coherent experience.

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Sustainability Criteria

A stand that fuses sustainability and innovation, exploring the future of retail with smart solutions, responsible materials and a holistic vision of experiential design.

Reuse

to promote the circular economy

Natural materials

not treated with toxic or harmful substances

Recycled elements

with Cradle to Cradle certificates

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Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025

Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025

An iconic space that embodies Amazon's leadership in innovation, sustainable design and brand experience. Where technology, aesthetics and vision merge to transform the future of global retail.

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