Technology, data, and applied intelligence in a space designed to connect urban innovation and digital transformation. At SCEWC 2025, we shaped an open, sophisticated, and experiential environment for Microsoft, conceived to project its role in developing solutions that help cities become more efficient, connected, and people-oriented.
A space to connect technology, city, and smart transformation. Microsoft at SCEWC 2025.
A project that transforms Microsoft's technological identity into a clear, close, and aligned physical experience with the challenges of the contemporary city. Through a space designed to showcase solutions, generate conversation, and convey vision, we accompany the brand in creating a presence capable of making tangible the value of technology applied to the urban environment.
A stand that fuses sustainability and innovation, exploring the future of retail with smart solutions, responsible materials and a holistic vision of experiential design.
Reuse
to promote the circular economy
Natural materials
not treated with toxic or harmful substances
Recycled elements
with Cradle to Cradle certificates
Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025
Transforming the future of experiential design with sustainable vision and limitless innovation. Amazon Cannes 2025
An iconic space that embodies Amazon's leadership in innovation, sustainable design and brand experience. Where technology, aesthetics and vision merge to transform the future of global retail.